The MoMA Design Store has made a triumphant return to Soho, unveiling a newly reimagined retail space at 81 Spring Street that celebrates the intersection of art, design, and New York City’s creative spirit. The reopening marks a fresh chapter for the famed destination, beloved by locals and design aficionados alike for its meticulously curated selection of objects, gifts, and artist collaborations.

Upon entering, visitors are greeted by an atmosphere where iconic 20th-century designs coexist with contemporary innovations. The main floor sparkles with an array of artist products, tech marvels, and personal accessories, while the lower level offers a treasure trove of home, kitchen, and dining pieces—including a standout assortment from Danish brand HAY. Every corner of the store reflects MoMA’s unwavering commitment to design as both utility and inspiration, fostering discovery and delight for longtime enthusiasts and curious newcomers.

A highlight of the reopened space is the Modern Mural, an exclusive site-specific installation by celebrated artist Nina Chanel Abney—whose work also resides in MoMA’s permanent collection. Titled LOVE NYC (2025), the mural ingeniously combines Abney’s signature paper cut-out technique, weaving together vibrant references to Soho’s storied streets and the city’s unique energy. Clever nods to MoMA’s own archives—Salvador Dalí’s melting clock, an Andy Warhol-inspired soup can, and Marcel Duchamp’s sculptural bicycle wheel—are seamlessly integrated with motifs of subway lines, cobblestones, and New York’s ever-evolving cultural landscape. As visitors gaze at the mural, they experience Abney’s fresh translation of classic symbols, bridging the worlds of contemporary art and urban history.

The MoMA Design Store in Soho is once again poised to be a must-visit for anyone seeking the pulse of design in New York City, delivering both timeless classics and avant-garde treasures in a rejuvenated setting that honors the neighborhood’s creative legacy. Whether shopping for exclusive re-opening items or immersing oneself in the store’s thoughtful curation, guests will leave inspired by the spirit that makes Soho and MoMA such enduring icons of innovation.