Partnership content

What it is, and how you will know

We publish work made with brands, agencies and tourism boards. We call it partnership content. It differs from everything else we publish in three ways.
  1. 01

    We are paid, or we are hosted

    Money changed hands, or a stay, a table or a trip was paid for by the partner. Both count. Both are disclosed.

  2. 02

    The partner sees it first

    They preview the piece and sign it off. Nothing else we publish works that way. We still control how it is made and what it says.

  3. 03

    It is labelled, every time

    The label sits at the top of the piece. No label means no one paid and no one arranged it.

What a partnership never buys

A partnership runs as an article. It does not buy a place in the guide. Everything in the Exqz Guide app is chosen by our curators against a written standard and is not for sale. No budget has moved a place in, up, or out.

The criteria are published in full on About.

Media partnerships, where nothing is paid

Some work involves no money. We cover an event or an institution in return for equivalent exposure on their channels.

A hosted trip, stay or table counts here too. Nothing was invoiced, but something of value was received. Same disclosure, same label.