Branch New York

Branch Private Members Club New York reimagines the Midtown social club as a contemporary, light-drenched retreat, set on the sixth floor of the Park Terrace Hotel with cinematic views across Bryant Park’s canopy of London plane trees. Inside, terrazzo surfaces, smoked oak herringbone floors, and jewel-toned furnishings by Holloway Li strike a balance between elegant townhouse and creative studio, shifting seamlessly from sunlit calm by day to a warm, intimate glow by night. Members move fluidly between an all-weather pergola, a generous indoor-outdoor terrace, and a striking green terrazzo bar, where botanically driven cocktails and refined, locally inspired plates encourage easy conversation and unforced conviviality. Anchored by curated programming that spans live music, literary salons, wellness sessions, and tastings, Branch operates as a quietly glamorous cultural hub for design-conscious New Yorkers and discerning travelers alike.