Two-storey red brick building with bricked-in arched windows, two large glazed openings on the upper floor, illuminated Hermès lettering and colorful window displays at street level, a young tree on the sidewalk
New York City

Hermès Opens Its First Permanent Brooklyn Store in Williamsburg

Hermès has opened its first permanent Brooklyn store at 130 Berry Street in Williamsburg: two floors designed by RDAI behind a collage of five brick façades, a leather-wrapped staircase modeled on the city's fire escapes, and windows by Antoine Platteau and Christina Zimpel.

By Exqz Editorial Team3 min read

Photography by Sam Frost, courtesy of Hermès, STUDIO BOUM

Hermès has opened its first permanent store in Brooklyn. Hermès Williamsburg, at 130 Berry Street on the corner of North 6th Street, opened to the public on September 19, 2026. It follows a limited-inventory pop-up that the house ran a few doors away at 91 North 6th Street from 2023. The new store is the maison's 44th in the United States, and it brings all 16 of the house's métiers together on two floors.

Five façades around a courtyard

The building is new, but it presents itself as a collage of five façades, each with its own masonry, drawing on the brick industrial buildings of Williamsburg. They wrap around an interior courtyard planted with an American sweetgum tree. Rows of bricked-in window arches run across the elevation, and large glazed openings break through them to show the rooms and window displays inside. The store itself was designed by RDAI, the Paris architecture studio that has long shaped Hermès stores around the world.

A loft on the ground floor

Inside, the reference is the Brooklyn loft and workshop: high ceilings, raw brick, gray terrazzo, metalwork and oak. A mosaic floor and the Hermès crest, inlaid in the terrazzo, greet visitors at the door. The ground floor holds silk, fashion jewelry, fragrance, beauty and women's and men's shoes.

The entrance at Hermès Williamsburg, with the house crest set into the terrazzo. Photo: Sam Frost, courtesy of Hermès

Further in, the home collection is staged as a living room. Its walls are lined with woven leather straps, cotton fibers and pale blue shoelaces, and it is furnished with leather armchairs, a patterned rug and shelves of tableware, blankets and objects.

Silk and men's accessories on the ground floor. Photo: Sam Frost, courtesy of Hermès
The home collection, staged as a living room. Photo: Sam Frost, courtesy of Hermès

Up the fire escape

A staircase modeled on New York's fire escapes links the two floors beside a double-height brick mural, and even its handrails are wrapped in leather. Upstairs are women's and men's ready-to-wear, shown on oak floors, along with leather goods and the equestrian collections. Jewelry and watches have an intimate salon of their own, its walls covered in handwoven, earth-toned textiles.

The staircase and the shoe salon. Photo: Sam Frost, courtesy of Hermès

Art from the house collections

Williamsburg-based artists contributed work to the walls and the flooring details. Alongside them hang pieces from the Émile Hermès Collection and from the Hermès Collection of Photographs, including work by the New York photographer Bill Jacobson and the California photographer Janet Delaney. The French artist Philippe Weisbecker contributes works from his Structures series, which studies early-20th-century industrial buildings.

The windows

The windows are by Antoine Platteau, who designs the windows of the Hermès flagship at 24 Faubourg Saint-Honoré in Paris, working with the Brooklyn artist Christina Zimpel. Their scenes are filled with brightly colored figures of women carrying their Hermès objects, each with a dog that looks a lot like its owner, among stacks of the house's orange boxes.

A skyline for dinner

To celebrate the opening, Hermès International designed a dinner around a model of New York, produced by STUDIO BOUM. A single glossy violet table wound in switchbacks through a darkened hall, and down its center ran a miniature city of towers, each covered in hand-drawn stripes, grids, scales and zigzags and lit from below. Green street signs rose out of the skyline with the names of Williamsburg streets: Berry, Bayard, Devoe, Ainslie, Rodney and Broadway.

Visit

Hermès Williamsburg is at 130 Berry Street, Brooklyn, NY 11249, on the corner of North 6th Street. It is open Tuesday to Saturday from 11 am to 7 pm and Sunday from 11 am to 6 pm, and closed on Mondays.

Ready-to-wear and equestrian pieces on the upper floor. Photo: Sam Frost, courtesy of Hermès
A miniature New York runs down the center of the table. Photo: STUDIO BOUM
Bayard Street, one of the Williamsburg street signs on the table. Photo: STUDIO BOUM
The opening dinner table, winding through the hall. Photo: STUDIO BOUM
The skyline table under the lights. Photo: STUDIO BOUM

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